High and dry (humor)

I'm sure you're all bored of the gawker reposts by this point, but this post links to an article about everyone's favorite publication

However... I loved this particular quote:

In its first few years, the magazine’s sensibility had its roots in the Hunter S. Thompson school of Gonzo journalism: drug-induced, exploratory, literary. Back then, it wasn’t committed solely to marijuana: the first issue’s cover featured a magic mushroom, the next a five-page piece about laughing gas. Later there’d be cocaine centerfolds. And there was certainly a demand for such recreational-drug veneration: in just two years, the journal’s circulation shot up to 420,000.